The tech community is buzzing today because Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO. This unexpected and hilarious move has captured the hearts of fans worldwide.

Apple’s CEO Tim Cook will step down from his current role on September 1. All expectations are that today’s WWDC keynote will be his final Apple event.
Cook historically has started nearly every Apple event with the same introduction. It has been repeated so much so that it’s become a bit of a meme.
“Saying ‘Good morning’ became more than just an intro; it became the warm, welcoming signature of a transformative tech era.”
Why Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO
To celebrate the end of his incredible tenure, the Apple CEO wanted to do something special. That is exactly why Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO.
Ahead of the event kickoff, Cook has shared a new video featuring himself and a variety of celebrities. They are all seen riffing on the “Good morning” phrase.
The Tim Cook final WWDC keynote is already historic, but this video takes it to another level. Tim Cook recruits celebrities to bring a lighthearted tone to his bittersweet departure.
| Celebrity | Claim to Fame | Role in Video |
|---|---|---|
| Brett Goldstein | Ted Lasso | Grumpy ‘Good morning’ |
| Jimmy Fallon | The Tonight Show | Enthusiastic greeting |
| Rhea Seehorn | Pluribus / Better Call Saul | Dramatic read |
| Whoopi Goldberg | The View | Classic deadpan delivery |
Reactions when Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO
Social media exploded the moment Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO. Fans loved seeing the Apple CEO stepping down September in such a fun way.
The Tim Cook iconic Good morning intro has been a staple for over a decade. Fans appreciate that the company acknowledged the meme status of this famous greeting.
Apple event celebrity cameos are not entirely new, but clustering them to say goodbye to the CEO is unprecedented. It sets a beautifully positive tone for the WWDC announcements.
| Tim Cook Era Highlight | Year | Impact |
|---|---|---|
| Became CEO | 2011 | Succeeded Steve Jobs |
| Apple Watch Launch | 2015 | Dominated wearables |
| Final WWDC Keynote | 2026 | End of an iconic era |
What to expect after Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO
While the fact that Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO is dominating headlines, there is real tech to discuss.
Today’s WWDC keynote kicks off at 1:00 p.m. ET. Many users are eager to watch WWDC live stream to catch the final moments of Cook’s presentation.
We are expecting major announcements beyond the goodbye. Rumors point to the new AirPods Pro 3 (now only $199, down from $249) and a revolutionary 10-year AirTag battery case.
“A legendary leader knows how to exit the stage gracefully, leaving behind a legacy of innovation and a few good laughs.”
Hardware and the fact Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO
As everyone talks about how Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO, developers are waiting for hardware. We anticipate seeing the AirTag 2 (1-pack / 4-pack).
Other accessories might include a 100W USB-C fast charging power adapter and a new MagSafe Car Mount for iPhone. You can check for official updates directly on the Apple Events Official Page.
| Rumored Product | Expected Feature |
|---|---|
| AirPods Pro 3 | Price drop to $199 |
| AirTag 2 | 10-year battery case option |
| 100W Power Adapter | Ultra-fast USB-C charging |
In the end, the fact that Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO shows his incredible sense of humor. He will truly be missed.
Frequently Asked Questions

Why did Tim Cook make this video?
Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO to offer a fun, self-aware farewell to his famous catchphrase before officially stepping down on September 1.
Who is in the Good Morning video?
The star-studded farewell video features Rhea Seehorn, Brett Goldstein, Jimmy Fallon, Whoopi Goldberg, and many other celebrities doing their best impressions.
When is Tim Cook officially stepping down?
He is scheduled to officially step down as the CEO of Apple on September 1, 2026.
What time does the WWDC keynote start?
Today’s highly anticipated WWDC keynote kicks off exactly at 1:00 p.m. ET.
Where can I watch the live stream?
You can watch the WWDC live stream directly on Apple’s official website, their YouTube channel, or via the Apple TV app.
Why is the “Good morning” phrase so famous?
Cook historically has started nearly every Apple event with the same upbeat introduction, turning the Tim Cook iconic Good morning intro into a beloved and widely recognized meme.
Will there be new products announced at this final event?
Yes, alongside software updates, rumors strongly suggest we will see hardware accessories like the AirPods Pro 3, AirTag 2, and a 100W USB-C fast charging power adapter.
Disclaimer: This article is for informational purposes only. The information regarding Apple events, leadership transitions, and product announcements is based on current reports and may be subject to change.
