Short Code 85872: A Deep Dive into Michelob ULTRA’s SMS Marketing Campaigns

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their customers. One such method that has gained immense popularity is SMS marketing. Among the various short codes utilized in SMS marketing, the short code 85872 has emerged as a prominent player, particularly associated with Michelob ULTRA, the low-calorie beer brand. This comprehensive guide will delve into the world of short code 85872, exploring its purpose, the types of messages you might receive, how to manage your subscriptions, the benefits and drawbacks of SMS marketing, and some best practices for interacting with shortcodes.

What is Short Code 85872?

Short code 85872 is a five-digit number used by Michelob ULTRA for their SMS marketing campaigns. Shortcodes are shorter than traditional phone numbers, making them easier to remember and type, which is ideal for text message marketing.

How Does Michelob ULTRA Use Short Code 85872?

Michelob ULTRA primarily utilizes short code 85872 to engage with consumers and promote their brand. This includes:

1. Promotional Messages: They send text messages highlighting new products, limited-edition releases, or special offers. This is a direct way to inform consumers about new developments or entice them with discounts.
2. Contest and Sweepstakes Entries: The short code 85872 is often used to facilitate text-to-win campaigns. Consumers can enter contests or sweepstakes by texting specific keywords to 85872.
3. Event Notifications: Michelob ULTRA might use the short code to send reminders or updates about sponsored events or brand activations.
4. Personalized Offers: In some cases, Michelob ULTRA may tailor messages based on your location or previous interactions with the brand. This creates a more personalized experience for the consumer.

Examples of 85872 Text Messages

Here are some examples of messages you might receive from short code 85872:

• “Text ULTRA to 85872 for a chance to win a VIP experience at our next event!”
• “You’re in! Text your ZIP code to 85872 to complete your contest entry.”
• “Enjoy $5 off your next Michelob ULTRA purchase. Show this text at checkout.”
• “Don’t miss Michelob ULTRA’s Happy Hour specials at [Bar Name] tonight!”

Why SMS Marketing is Effective

SMS marketing, like the campaigns run through short code 85872, has become popular due to its several advantages:

• High Open Rates: Text messages have significantly higher open rates than emails, making them more likely to be seen by recipients.
• Direct and Immediate: Texts are delivered directly to users’ phones and are often read instantly.
• Interactive: SMS marketing campaigns can be interactive, allowing users to engage with the brand through responses or by clicking on links.

How to Sign Up for 85872 Text Messages

If you’re interested in receiving messages from short code 85872, you typically have to opt-in. This can be done in several ways:

• Texting a Keyword: Michelob ULTRA often promotes keywords in their advertisements or on social media. Texting that keyword to 85872 will usually subscribe you to their SMS list.
• Online Sign-Up: Some brands allow you to sign up for their SMS marketing campaigns on their websites or through their apps.
• In-Person Sign-Up: You might have the option to sign up for text alerts at events or retail locations.

How to Opt Out of 85872 Text Messages

If you no longer want to receive messages from short code 85872, you can easily unsubscribe:

• Reply STOP: The simplest way is to reply to any message with the word “STOP.” This will usually unsubscribe you from the list.
• Contact Michelob ULTRA: You can contact the company directly through their website or customer service channels to request removal from their SMS list.

Potential Concerns with Short Code 85872

While SMS marketing can be beneficial for brands, it’s important to be aware of potential concerns:

• Unsolicited Messages: You might receive messages from short code 85872 even if you haven’t explicitly opted in. This can happen if you’ve shared your number with the brand in the past or if they’ve acquired your information through other means.
• Data Collection: Engaging with SMS marketing campaigns might lead to the collection of personal data, such as your phone number, location, and preferences. Be sure to read the company’s privacy policy to understand how your information will be used.

Best Practices for Interacting with Short Code 85872

Here are some tips for a positive experience with short code 85872 and other short codes:

• Read Terms and Conditions: Before opting into any SMS marketing campaign, read the terms and conditions carefully. Pay attention to details about message frequency and data collection practices.
• Be Selective: Only sign up for SMS alerts from brands you trust and whose products or services you’re interested in.
• Report Spam: If you receive spam messages or believe your information has been misused, report it to the company and your mobile carrier.

Conclusion

Short code 85872 is a significant tool in Michelob ULTRA’s marketing arsenal, enabling them to reach consumers directly and effectively. While it presents opportunities for engagement and exclusive offers, it’s crucial to be aware of potential privacy concerns and take steps to manage your subscriptions. By understanding the ins and outs of this short code and making informed decisions, you can ensure a positive and beneficial experience with SMS marketing.