The search query “iphone deals att” indicates a high-intent user looking for the most current promotional offers on Apple devices from the carrier.
The best iPhone deals at AT&T revolve around securing a free or heavily discounted new iPhone (up to $1,100 off) via trade-in credits. These promotions are available to both new and existing customers who agree to a 36-month installment plan and activate service on a qualifying Unlimited wireless plan (like Unlimited Premium or Unlimited Extra).
This comprehensive guide details AT&T’s current iPhone promotions, the necessary trade-in tiers, and the essential fine print regarding bill credits.
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Featured AT&T iPhone Deals (Current Promotions)
AT&T generally offers two tiers of primary promotions on the newest iPhones, typically applied via monthly bill credits over 36 months.
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Flagship Promotion: The “iPhone On Us” Deal
| Device Tier | Required Trade-In Value | Max Promotional Credit | Example Cost (36 mos.) |
| iPhone 17 Pro / Pro Max | High-Value Trade-In (e.g., iPhone 13 Pro or newer) | Up to $1,100 | As low as $0.00/mo |
| iPhone 17 / iPhone Air | Mid-Value Trade-In (e.g., iPhone 12 Pro or newer) | Up to $830 | As low as $0.00/mo |
Trade-In Flexibility: AT&T often simplifies the trade-in process, sometimes accepting eligible iPhones “in any condition” as long as they meet the minimum trade-in value threshold (typically around $230 for the maximum $1,100 credit).
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Previous Generation & No Trade-In Deals
AT&T also discounts older devices and entry-level models to attract customers who don’t have a valuable trade-in.
- iPhone 16 Pro: Discounted monthly cost, No trade-in required (As low as ~$15.99/mo).
- iPhone 15: Heavily discounted monthly cost, No trade-in required (As low as ~$17.50/mo).
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Understanding AT&T’s Installment Plan Fine Print
The core of every AT&T device promotion is the 36-month installment agreement and the application of recurring monthly bill credits.
- The 36-Month Commitment
- Installment Term: All promotional credits are spread out over a 36-month, 0% APR installment plan.
- Taxes Upfront: You are required to pay the sales tax on the full retail price of the new iPhone at the time of purchase, not the discounted price.
- Bill Credits: The promotional discount (e.g., the $1,100 value) starts within three billing cycles. Until the credits begin, you pay the full monthly installment amount. Once the credits start, you receive “catch-up” credits for the previous months.
- Critical Credit and Service Requirements
- Qualifying Unlimited Plan: You must be on an eligible AT&T Unlimited plan (such as Unlimited Premium or Unlimited Extra) to receive the maximum discount. Cheaper plans may qualify for a lower discount tier.
- Service Cancellation: If you cancel your wireless service on the promotional line before the 36 months are complete, all remaining bill credits will immediately stop, and you will owe the remaining full, undiscounted balance of the iPhone.
- New Line Requirement: The highest promotional tiers often require either a new line activation or an existing line upgrade.
- Upgrade Option: AT&T Next Up Anytime
For an additional monthly fee (~$10/mo), you can add AT&T Next Up Anytime. This feature allows you to upgrade to a new iPhone every year without having to pay off the remaining balance of your current installment plan, provided you turn in your current device in good working condition.
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Maximizing Your Trade-In Value
To ensure you get the maximum discount, use AT&T’s online tools before shopping.
- Check Eligibility: Visit the official AT&T Trade-In page and input your old phone’s make, model, and condition to see which credit tier you qualify for (e.g., $1,100, $830, or $350 off).
- IMEI/Serial Number: Have your old phone’s IMEI or serial number ready for the trade-in portal.
- Ship Within 30 Days: You must mail your trade-in device back to AT&T within 30 days of activating your new iPhone, or the bill credits will be voided.
Frequently Asked Questions (FAQ)
Are these iPhone deals available to existing AT&T customers?
Yes. AT&T explicitly states that its “best deals on every smartphone” are available to both new and existing customers who meet the plan and trade-in criteria.
What is the minimum trade-in value to get a ‘free’ iPhone 17 Pro?
While the exact value fluctuates, you typically need a minimum trade-in value of around $230 (e.g., an iPhone 13 Pro or newer in good condition) to qualify for the maximum $1,100 bill credit that makes the base iPhone 17 Pro effectively free.
Can I pay off the phone early and keep the discount?
No. If you pay off the full installment plan balance early, the remaining promotional bill credits will cease. To receive the full discount, you must keep the line active and continue the monthly installment payments for the entire 36-month term.
