If a 71577 text message has landed in your inbox, you’ve likely interacted with the popular discount retail chain, Family Dollar. This five-digit short code is the official channel used by the company to communicate directly with customers who have opted in to receive special offers, coupons, and notifications about upcoming sales events.
What is the 71577 Short Code?
The 71577 text message is part of Family Dollar’s mobile marketing campaign. By subscribing to this service, customers can get timely alerts sent straight to their phones. This allows them to take advantage of deals they might otherwise miss.
The program, often branded as “Family Dollar Smart Coupons,” is designed to provide value to loyal shoppers. The messages typically contain:
- Exclusive Coupons: Digital coupons that can be clipped directly to your Family Dollar account.
- Sale Announcements: Notifications about store-wide sales or promotions on specific product categories.
- Special Offers: Time-sensitive deals and discounts for subscribers.
How to Subscribe and Unsubscribe

Signing up for these alerts is usually done in-store, through the Family Dollar app, or by texting a keyword like “SMART” to 71577.
If you no longer wish to receive a 71577 text message, you can opt-out at any time. The process is straightforward and standard for all SMS short code services:
- To Stop Messages: Simply reply to any text from 71577 with the word STOP. You should receive a confirmation message verifying that you have been unsubscribed and will no longer receive marketing texts from that number.
- For Help: If you need more information about the service, you can reply with the word HELP. This will typically trigger an automated response with details about the campaign and how to get further assistance.
Is the 71577 Text Message Legitimate?
Yes, text messages originating from the short code 71577 are legitimate communications from Family Dollar. However, it’s always wise to be cautious. Scammers can sometimes “spoof” numbers to make a message appear as if it’s from a trusted source.
A legitimate 71577 text message from Family Dollar will focus on coupons and promotions related to their stores. It will not ask you for sensitive personal information like your credit card number, passwords, or Social Security number via text. If you ever receive a message from this number that seems suspicious, do not click on any links and do not provide any personal data. Instead, you can contact Family Dollar’s customer service directly through their official website or app to verify the communication.