If you have received a 71027 short code text message, you are getting a legitimate alert or marketing notification from a company you previously consented to receive messages from. The number 71027 is a shared short code used by a broad platform for Application-to-Person (A2P) messaging.
Unlike a dedicated short code owned by a single company, the 71027 short code is leased to hundreds of different businesses—most notably major retailers and local service providers—to send high-volume, automated messages.
This guide identifies the most common senders, explains why you might be getting texts from multiple companies using the same number, and gives you the exact instructions to stop the messages.

- Who is Using the 71027 Short Code Text Message?
Because 71027 is a shared code, the sender is the specific business you signed up with. The best clue is the content of the message itself, which should identify the brand.
Common Senders of 71027 Messages:
- Major Retailers (TJX Brands): Companies under the TJX umbrella, including TJ Maxx, Marshalls, HomeGoods, and Sierra, are prominent users of this code for marketing.
- Purpose: Sending promotional offers, coupons, and alerts about new merchandise or store events.
- Local Service Providers: Many smaller businesses, such as doctor’s offices, dental clinics, auto repair shops, and hair salons, use the code for important customer communications.
- Purpose: Sending appointment confirmations and reminders.
- Other Promotions: Various other marketing campaigns use the code for things like contest entries or one-time promotional codes.
Why You Received the Text
You are receiving texts from the 71027 short code because you opted in at some point. Common opt-in scenarios include:
- Entering your phone number at a store checkout for an e-receipt or loyalty program.
- Texting a specific keyword to the number after seeing an advertisement.
- Checking a box to receive appointment reminders when booking a service online.
- CRUCIAL FIX: How to Stop Messages from 71027
Since 71027 is a shared short code, the process of opting out requires you to reply to the messages directly.
The Direct Opt-Out Step
The Cellular Telecommunications Industry Association (CTIA) mandates that all short codes respond to universal keywords.
- Open the Text: Find the text message from 71027 that you wish to stop.
- Reply Directly: Reply to the message with the word STOP.
- Confirmation: You should immediately receive one final automated message confirming that you have been successfully unsubscribed from that specific company’s campaign.
If you continue to receive messages from 71027 after replying STOP, it is because you are subscribed to multiple campaigns using the same number.
- Example: Replying STOP to a TJ Maxx text stops TJ Maxx messages, but you are still subscribed to your dentist’s appointment reminders through the same 71027
- Solution: You must reply STOP to a text message received from each individual brand using the 71027 short code to fully opt out of all communication.
- Security and Safety of 71027
Is the 71027 Short Code a Scam?
No. The 71027 short code is a legitimate, approved messaging service. Its existence is governed by carrier regulations, which is why it responds to the STOP command.
However, you must remain vigilant for phishing scams that may imitate the sender:
- Never Click Suspicious Links: If a text from 71027 contains an obscure link or asks you to “verify” your password or credit card number, do not click or reply. Legitimate companies send sensitive information (like verification codes) separately, but they do not request your password via text.
- Verify Promotions: If a promotion seems too good to be true, go directly to the retailer’s official website to verify the deal, instead of clicking the link in the text.
Frequently Asked Questions (FAQ)
Will I be charged for texts from 71027?
In most cases, no. Receiving or sending texts to the 71027 short code does not incur a premium charge. However, if you do not have an unlimited texting plan, the message will count against your monthly message allowance (the standard “message and data rates may apply” disclaimer is always active).
Is it better to block the 71027 number on my phone?
No. Blocking the entire number is discouraged because it will prevent you from receiving all communication associated with it, including potentially essential appointment reminders from your local doctor or dentist. The STOP keyword is the precise tool for removing yourself from unwanted marketing lists while keeping the number open for necessary communications.
Can I look up the specific owner of the 71027 code?
Since 71027 is a shared short code, the public Short Code Registry will list the third-party platform provider (the message aggregator), not the specific brand (like Marshalls or your dentist). The only reliable way to know the end-user is by reading the brand name mentioned in the content of the text message itself.